In the Coupe household and at MorningNewsBeat World Headquarters, coffee isn't just a beverage. It is the aroma that greets me at 5 am when I roll out of bead to start surfing the internet looking for interesting food and retail-oriented stories. It is the taste that finds my brain and fingers as I report and analyze business news each morning. And because it is such an important part of my thinking process, not just any coffee will do.

Which is why, when I first tasted this wonderful brew created by White Cloud Coffee, my reaction was simple and immediate: "Yikes!" "Wow" "Zowie!" Inspiration hit, and the words and opinions materialized as if by magic. It wasn't magic, of course. It was the result of craftsmanship and artisanship on the part of the folks at White Cloud Coffee. This isn't coffee made by some faceless, industrialized behemoth; rather it is a smooth and rich beverage with attitude and great taste, coffee that makes the morning a better place to be.